C&IT Awards winners: Best UK Conference

The Citroën & Peugeot National Dealer Conference at Silverstone, organised by Smyle, scooped the C&IT Award for Best UK Conference.

Citroëon & Peugeot National Dealer Conference, SIlverstone
Citroëon & Peugeot National Dealer Conference, SIlverstone
Peugeot and Citroën comprise the PSA Group and having handled the Citroën Dealer Conference since 2010, as well as Peugeot's Dealer Conference in 2011, Smyle proposed combining the two in 2012.

The proposal involved producing a back-to-back joint event that would save costs without compromising quality. Silverstone, 'the home of British motor racing', was selected as the venue for the conference.

Dealers registered and were then treated to a surprise lap of the historic track.

For the plenary, Smyle used a 50m-wide stage and a custom-built tiered seating block developed for £10,000, saving £50,000 in hire costs; while 14 projection screens gave all delegates an excellent view.

Attendance for each car marque was up from a combined 1,250 in 2011 to more than 1,500 in 2012. Delegates scored an overall 9.5 out of ten for the event, a testament to Smyle's Concept and execution.

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