The proposal involved producing a back-to-back joint event that would save costs without compromising quality. Silverstone, 'the home of British motor racing', was selected as the venue for the conference.
Dealers registered and were then treated to a surprise lap of the historic track.
For the plenary, Smyle used a 50m-wide stage and a custom-built tiered seating block developed for £10,000, saving £50,000 in hire costs; while 14 projection screens gave all delegates an excellent view.
Attendance for each car marque was up from a combined 1,250 in 2011 to more than 1,500 in 2012. Delegates scored an overall 9.5 out of ten for the event, a testament to Smyle's Concept and execution.
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