With the London 2012 Olympics looming, Zibrant and its clients decided to align the event with the 'Greatest show on Earth', equating sports prowess with business performance.
Accordingly, the branding for AZ Academy 2012 used a flaming torch. The 34 winners were announced at a ceremony at Forman's Fish Island, opposite the Olympic Stadium. Each was invited to attend a two-night Olympic event.
The momentum was maintained post-Games, with a two-night stay in Olympics birthplace Athens for the 34 winners and their partners.
While substantially reducing costs on previous years, AZ Academy 2012 successfully raised the bar.
O2/Samsung Passport to Party
Destination: Orlando, US
Culture, Gastronomy & Wine in Northern Spain
Agency: ITB DMC
Destination: Bilbao, Spain
Ford of Britain Fleet VIP Incentive by Imagination