C&IT Awards winners: Best Incentive

Best Incentive at the C&IT Awards went to AstraZeneca's AZ Academy 2012 at London 2012 and Athens, run by agency Zibrant.

AstraZeneca AZ Academy 2012 incentive, Athens
AstraZeneca AZ Academy 2012 incentive, Athens
Having run for four years, the challenge faced with Zibrant in devising the next AZ Academy programme has been to continuously raise the bar and successfully motivate the top 5% of pharma giant AstraZeneca's staff. It succeeded.

With the London 2012 Olympics looming, Zibrant and its clients decided to align the event with the 'Greatest show on Earth', equating sports prowess with business performance.

Accordingly, the branding for AZ Academy 2012 used a flaming torch. The 34 winners were announced at a ceremony at Forman's Fish Island, opposite the Olympic Stadium. Each was invited to attend a two-night Olympic event.

The momentum was maintained post-Games, with a two-night stay in Olympics birthplace Athens for the 34 winners and their partners.

While substantially reducing costs on previous years, AZ Academy 2012 successfully raised the bar.

COMMENDED
O2/Samsung Passport to Party
Agency: AYMTM
Destination: Orlando, US

Culture, Gastronomy & Wine in Northern Spain
Agency: ITB DMC
Destination: Bilbao, Spain

SHORTLISTED
Ford of Britain Fleet VIP Incentive by Imagination

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Double sunrise: Would you book a 19-hour flight?

Double sunrise: Would you book a 19-hour flight?

After Qantas trial flight from London to Sydney lands, we ask event planners what they think.

Science Museum unveils new event space within medical exhibit

Science Museum unveils new event space within medical exhibit

Exhibition opens for drinks receptions and events amid one of the world's largest medical galleries as part of £24m refurb.

Venue of the Week: Adare Manor

C&IT's 2019 A-Listers were treated to a stay at the luxury Irish getaway on an 842 acre estate in County Limerick.

7 lessons for event planners from... the John Lewis Christmas ad

7 lessons for event planners from... the John Lewis Christmas ad

Everyone's nightmare is a fire-breathing dragon near a highly flammable Christmas tree, isn't it?

Biggest food and drink trends of 2020 revealed by hotel group

Biggest food and drink trends of 2020 revealed by hotel group

Black pepper ice cream, fermented foods and Levantine cuisine are among the culinary treats predicted to be popular.

What are Generation Z's top travel destinations?

What are Generation Z's top travel destinations?

In-depth analysis unearths the future of travel in a global survey of 10,000 young people in the US, UK, Europe and China.

Case study: Nickelodeon Kids' Choice Awards

Case study: Nickelodeon Kids' Choice Awards

Pop star Jason Derulo hosted the televised award ceremony at Abu Dhabi National Exhibition Centre.

Influx of association conferences for ACC Liverpool

Influx of association conferences for ACC Liverpool

Venue is set to host three major association conferences for the first time, while confirming return of several others.

3 simple ways to disrupt events

3 simple ways to disrupt events

Many planners mistakenly over-complicate their events, according to Scott Stratten, co-author of UnMarketing.

Answer our corporate event planner survey and win a luxury hotel stay

Answer our corporate event planner survey and win a luxury hotel stay

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

LATEST JOBS