The Hertford-based agency has not merely relied on a consistent flow of existing business, however. The total number of projects it handled increased from 211 in 2011/12 to 235 in 2012/13; while the company achieved a record gross profit of £2.55m in 2012/13, an increase of 32% on the previous year.
Much of its impressive performance is down to strong client relationships. The agency's total client attrition rate was just 5%.
Smyle has also been adding new business. New high-profile clients on its books include Roche, Ralph Lauren, BBC, Universal Music and Vodafone.
But the agency does not merely look outwards; it continues to recruit and invest in staff training. Headcount was up 21% on the previous year, from 29 to 35 full-time staff.
Universal World Events