Siemens hosts 'tube of the future' B2B launch event

Siemens, CBS Outdoor, the London Transport Museum, Transport for London and several MPs attended the B2B launch of Siemens' Going Underground Exhibition.

Siemens hosts 'tube of the future' b2b launch event
Siemens hosts 'tube of the future' b2b launch event
  • Siemens event promotes

    Siemens event promotes "Tube of the future"

  • Siemens event promotes

    Siemens event promotes "Tube of the future"

  • Siemens event promotes

    Siemens event promotes "Tube of the future"

  • Siemens event promotes

    Siemens event promotes "Tube of the future"

  • Siemens event promotes

    Siemens event promotes "Tube of the future"

  • Siemens event promotes

    Siemens event promotes "Tube of the future"

  • Siemens event promotes

    Siemens event promotes "Tube of the future"

of

The event was organised by agency Primary and took place on 3 October at The Crystal in London's Royal Victoria Docks. It included a full-size model of the "tube of the future", onto which 3D mapping was projected. Around 150 guests attended the event, which kicked off at 6pm following a press launch earlier in the day.

 

The event was fronted by Siemens Rail, which is using the exhibition to promote the virtues of its Inspiro underground train concept.

 

The exhibition is being run by Siemens in conjunction with the London Transport Museum and CBS Outdoor UK. CBS, which owns poster and digital sites by UK roadsides and at Underground and mainline stations, installed interactive ad units inside the pavilion to give attendees a vision of the future of advertising.

 

Primary said it worked with Siemens from the outset in creating the brand identity for the exhibition, inviting delegates with invitations resembling Oyster cards. The train, which is open to public view from Thursday this week, is housed in a pavilion outside the Crystal.

 

The launch event took place inside The Crystal as well as in the pavilion outside. The latter housed the train mock-up, with the grand reveal taking place. The rest of the event took place inside The Crystal.

 

Delegates were treated to food and beverages from across the ages, with staff changing into attire of the various eras, from Victorian dress to futuristic outfits with bespoke waistcoats.

 

The Inspiro train has been designed to be driverless, more energy efficient than existing stock, with LED-lit carriages featuring 30% more capacity and wider doorways.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: DHL's employee of the year event in San Francisco

Case study: DHL's employee of the year event in San Francisco

Part five of our State of the Industry: Corporate Report is an in-depth look at DHL's big three-day event for its staff.

5 hotels for inspiring incentives in Italy

5 hotels for inspiring incentives in Italy

Our pick of elegant Italian getaways for exciting activities, captivating cuisine and stunning scenery.

UK businesses spending 22% more on incentive travel

UK businesses spending 22% more on incentive travel

Research also finds increased investment in employee experiences worldwide, in response to concerns for wellbeing.

How to use live events to revitalise a brand

How to use live events to revitalise a brand

Any product can be given a new lease of life with the right kind of event, says UKSV's Neil Coombes.

Popular and emerging destinations for corporate events

Popular and emerging destinations for corporate events

Part four of the State of the Industry: Corporate Report asks which cities are favoured by event planners.

In pictures: C&IT US Forum 2019

In pictures: C&IT US Forum 2019

Event planners from North America came to Chewton Glen for two days of meetings, content sessions and activities.

Case study: Avon's Circle of Excellence 2019

Case study: Avon's Circle of Excellence 2019

Venues and Events International organised a 'once in a lifetime' trip to Monaco and the Champagne region of France.

New client account manager for Brands at Work

New client account manager for Brands at Work

With seven years of events experience, the agency's most recent hire will develop new client relationships.

The top challenges for corporate event planners

The top challenges for corporate event planners

Part three of the State of the Industry: Corporate Report finds the biggest hurdles include measuring the ROI of events.

Dear C&IT: Venues must be more reasonable

Dear C&IT: Venues must be more reasonable

Charging significantly more for special dietary requests is bad practice, argues Inntel's Douglas O'Neill.

LATEST JOBS