Amey brief sees HGA run leadership conference

Amey appointed HGA Creative to plan and manage its Leadership Conference, following a pitch against three other agencies.

Amey brief sees HGA run leadership conference
Amey brief sees HGA run leadership conference
The construction and infrastructure support group held the conference in mid-September, when senior staff gathered to discuss the future of the business, following its acquisition of Enterprise.

On the client side, the event was overseen by Kathryn Parker, Amey’s marketing and communications director.

She said: "The event was a huge success for us. In line with the new organisation that we have become, we wanted a fresh approach to our conference and needed an agency that brought us innovative ideas and creativity, but not over the top and flashy.

"HGA Creative pitched ideas that brought fresh thinking, but within a reasonable budget."

Ian Grime, HGA’s director of live events, added: "We are delighted to have been appointed by Amey and were extremely proud to deliver a conference that marked the start of an exciting new phase for the business."

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