Diageo and Tata Consultancy select TRO for conferences

TRO has delivered Tata Consultancy Services' annual conference in Cannes, as well as three events for Diageo staff in Hamburg, Brussels and Amsterdam.

Lord Coe spoke at the Tata Consultancy Services conference in Cannes
Lord Coe spoke at the Tata Consultancy Services conference in Cannes

Tata Consultancy Services (TCS), considered one of the big four brands in the IT services industry, appointed TRO in April 2013 to organise and manage its flagship European event of the year – a summit for international business leaders to meet and discuss the future business landscape. 

The summit took place last week at the historic Hotel Majestic Barrière and Palais de Festival in Cannes, home of the famous Cannes film festival. 

Hosted by TCS’s global leadership team, the three-day conference titled ‘The Rise of the Digital Enterprise’ was attended by top executives from 15 countries in Europe, representing more than 40% of Europe's top 100 companies. 

The schedule included a wealth of highly skilled and experienced speakers, including Lord Coe, who gave a keynote speech on the complexities involved in building the London 2012 Olympic Games to such worldwide acclaim. 

Former president of France Nicolas Sarkozy also spoke at the event, sharing his views on Europe, the world economy and the geopolitical state of the world. 

Diageo conferences

TRO has also delivered three conferences for Diageo employees across its offices in Brussels, Hamburg and Amsterdam. 

The events were designed to engage, excite and educate around 300 European staff on the current Johnnie Walker whisky campaign – Where Flavour is King. 

The event was structured into three parts, representing the different labels – Red, Black and Double Black. Actors and models, dressed as the characters from the campaign, brought the different flavours of each label to life. 

In the red space, employees had their photo taken with the new Johnnie Walker Red Label bottle on a red carpet in front of a branded backdrop. In the Black and Double Black spaces, the characters of Spice Thrower, Toffee Stirrer and Smoke Girl served drinks and educated employees on the different flavours. 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

48 hours in... Istanbul

48 hours in... Istanbul

From a boat tour on the Bosphorus Strait to rooftop belly dancing, here are our top picks for two days in the Turkish city.

ILEA UK's new board announced

ILEA UK's new board announced

The International Live Events Association says it aims to be an inclusive and inspiring global community during a 'challenging time'.

LIVE UPDATES: Morocco to start reopening borders

LIVE UPDATES: Morocco to start reopening borders

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Smyle appoints new managing director

Smyle appoints new managing director

Creative agency reshuffles its senior leadership team to support its new virtual and hybrid events business.

Hospitality industry welcomes VAT reduction in chancellor's summer statement

Hospitality industry welcomes VAT reduction in chancellor's summer statement

MICE sector continues to wait for further clarification on financial support and a date for restarting live events.

How have event apprenticeships been affected by coronavirus?

How have event apprenticeships been affected by coronavirus?

A group of apprentices share their experiences of learning about the industry during lockdown.

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

This week's special guest is Julia Charles, managing director of Julia Charles Event Management.

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.