In a letter sent to the campaign, the Prime Minister wrote: "I am delighted again to congratulate Britain for Events for its admirable and tireless working in promoting the country and it’s many talents to the world." Cameron also wished the campaign well for its 2013-14 period.
It is the second time the Prime Minister has shown his support for the Britain for Events campaign, and underlines the growing encouragement the campaign is gaining within the highest levels of government.
Britain for Events, along with key sponsor International Confex, has provided secretarial support for the All Party Parliamentary Group for Events Inquiry into the international competiveness of the UK events industry over the summer.
Michael Hirst, campaign spokesperson and chair of the Business Visits & Events Partnership, said: "The Prime Minister’s support is a great endorsement of the industry, but on a more practical level it provides a strong message to all areas of government and business that this is a significant campaign.
"Through the Ministerial Support initiative and the APPG Inquiry, the industry’s profile within UK government is growing, its now a matter of leveraging this support for the good of the industry."
The Britain for Events campaign and International Confex continue to work with UKTI and Visit Britain to gain further benefits from their respective business and tourism strategies.