COPE UK to rebrand as the Event Marketing Association

The industry association Council of Protocol Executives UK (COPE UK) is to rebrand as the Event Marketing Association (EMA).

Launched in 2009 by Elisabeth Kaufman DeTone, of Institutional Investor, as an extension of the United States-based organisation COPE, the UK body is dedicated solely to the corporate market. It holds regular educational and networking events for members.

Following a strategic review, the steering committee wants to take the organisation to "the next level".

Kaufman DeTone said: "Feedback from our membership has shown there to be a clear appetite for an association like ours that supports the on-going development of corporate event marketers. Whilst our fundamental principles of education and networking are not changing, this rebrand gives us greater autonomy to market ourselves and shape the future of the association to better meet the needs of the local UK market.

"We will retain our links with COPE in the US, enabling us to support members who travel or relocate, but will now be making some changes as we look to take the association forward."

EMA’s objectives will include being the UK’s leading association for in-house event professionals and to provide a forum for knowledge sharing, learning, mentoring and networking. It also wants to champion industry best practice and be the industry voice for the corporate event world.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

'Being bold involves risk and that’s OK'

'Being bold involves risk and that’s OK'

Creative director uses drive-in cinemas as example of how planners can repurpose old ideas to meet changing expectations.

Maintaining two-metre rule when returning to work will be 'impossible'

Maintaining two-metre rule when returning to work will be 'impossible'

Guidance from health and safety body advises employers to assess risks to wellbeing as well as virus transmission when bringing employees back.

Nearly two thirds of event planners expect live events to return this year

Nearly two thirds of event planners expect live events to return this year

Most event companies will be running just a quarter of events planned for 2020, finds research by Global DMC Partners.

LIVE UPDATES: UK could have 'air bridges' by end of June

LIVE UPDATES: UK could have 'air bridges' by end of June

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Freeman APAC appoints new head of creative services

Freeman APAC appoints new head of creative services

The award-winning creative will lead the agency’s experiential campaigns for the Asia Pacific region.

5 bad leadership habits to avoid when managing a team remotely

5 bad leadership habits to avoid when managing a team remotely

Don't let certain behaviours slip into your leadership style unchecked, says CEO of Authentic Change Solutions.

How to take your events outdoors

How to take your events outdoors

MD of Gazeboshop explains how to make the most of outdoor facilities and comply with social distancing.

How coronavirus will affect financing in the hospitality sector

How coronavirus will affect financing in the hospitality sector

The best course of action for any borrower is to find out what flexibility there is, says legal expert James Stripe.

RSVP podcast Ep1: Accidental nudity, selfish people and lullabies from Adele

RSVP podcast Ep1: Accidental nudity, selfish people and lullabies from Adele

Guests reveal their best experiences and react to anonymous industry confessions in our first-ever podcast for event and travel professionals.

Why Copenhagen is the perfect destination post-pandemic

Denmark's capital is walkable, clean, sustainable – and most importantly, happy