Following a strategic review, the steering committee wants to take the organisation to "the next level".
Kaufman DeTone said: "Feedback from our membership has shown there to be a clear appetite for an association like ours that supports the on-going development of corporate event marketers. Whilst our fundamental principles of education and networking are not changing, this rebrand gives us greater autonomy to market ourselves and shape the future of the association to better meet the needs of the local UK market.
"We will retain our links with COPE in the US, enabling us to support members who travel or relocate, but will now be making some changes as we look to take the association forward."
EMA’s objectives will include being the UK’s leading association for in-house event professionals and to provide a forum for knowledge sharing, learning, mentoring and networking. It also wants to champion industry best practice and be the industry voice for the corporate event world.