Destination Guide: Australia

Melbourne re-launches ambassador programme

Melbourne has re-launched its ambassador programme to drive economic growth in Victoria through international conferences at a gala dinner at the Melbourne Convention and Exhibition Centre, which took place this week.

Melbourne re-launches ambassador programme
Melbourne re-launches ambassador programme

The Club Melbourne Ambassador Programme was originally launched in 2005 and helped to attract more than 70 international conferences, boosting the local economy by £400m, and showcasing expertise in fields such as science, medicine and technology.

The Governor of Victoria, the Hon. Alex Chernov, said: "Club Melbourne provides a unique opportunity to connect prominent thinkers and leaders in the promotion of Melbourne as one of the world’s premier conference and event destinations. Its influence is global and the way it drives knowledge is pivotal to all our futures as a forward thinking, smart economy."

In the last 12 months, Melbourne has hosted 10 international conferences that were secured by ambassadors over the last eight years. They brought in almost 10,000 visitors from 49 countries, worth £23.5m in economic impact to Victoria.

Melbourne Convention and Exhibition Centre's (MCEC) chief executive Peter King said: "I’m proud of the renewed investment and commitment we’ve made to Club Melbourne. Through our Ambassadors hard work, MCEC regularly hosts some of the largest and prestigious conferences in the world.

"These events connect world thought leaders and share knowledge, creating memorable experiences for our visitors and a lasting legacy for the community."

New ambassadors included:

  • Dr Cathy Foley: chief of CSIRO's Materials Science and Engineering Division.
  • Professor Milton Hearn: director of the Victorian Centre for Sustainable Chemical Manufacturing and deputy director of the Green Chemical Futures Centre at Monash University.
  • Professor Christina Mitchell: dean of the Faculty of Medicine, Nursing and Health Sciences at Monash University.
  • Professor Ingrid Scheffer: chair of Paediatric Neurology at The University of Melbourne and The Florey Institute of Neuroscience and Mental Health.
  • Professor Hugh Taylor: Leads the Indigenous Eye Health Unit at The University of Melbourne.
  • Associate professor Jan Tennent: chief executive officer of the Bio 21 Cluster.

Club Melbourne is owned and led by MCEC with support from Melbourne Convention Bureau and the Victorian State Government.

From 40 original Club Melbourne Ambassadors in 2005, the programme now includes ambassadors such as Emeritus professor Sir Gustav Nossal AC, Laureate professor Peter Doherty and professor Suzanne Cory, along with other leaders from disciplines including medicine, science and environment, technology, and engineering, business and education.

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