80% of event organisers plan to increase social media

More than 80% of event organisers are planning to increase their social media this year, with Facebook, Twitter, Google + and Linkedin proving the most popular.

80% of event organisers plan to increase social media
80% of event organisers plan to increase social media

The Amiando report, which surveyed 1,500 international event organisers, found that fewer event planners (75%) planned to increase social media in 2012, and – of those who did – the majority were pleased with the results.

The most important objectives of social media activities cited in the survey are to increase awareness of individual events as well as of the brand.

Nearly half (44%), were able to achieve this, the equivalent of 76% of the event organisers who had set themselves these goals. This is the same success rate as event organisers had in 2012.

Facebook continues to be the most important social media channel, with 78% engaging, campared to Twitter (56%) and LinkedIn (49%).

As in the 2012 study, the major interest still lies in Facebook, Google+ and Twitter. 'Lack of time' was cited as the main obstacle to increasing social media interaction, followed by 'lack of staff expertise'.

Meanwhile, 39% do not monitor their social media measures and 41% of organisers do not even know if they are using monitoring tools at all.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

A List 2017

C&IT's annual A List celebrates the rising stars from the top UK event agencies

Latest Jobs