Fresh Group secures contract with Brother

Brother, a global electronic and manufacturing company, has appointed Fresh to work on its events and exhibitions programme.

Fresh Group secures events contract with electronic company Brother
Fresh Group secures events contract with electronic company Brother

Fresh has conducted an audit of the brand's current exhibition presence and events and developed a new strategy for upcoming shows across a variety of Brother business channels.

Fresh previously worked with Brother on its Big Ambition roadshow in 2010.

Brother's James Lawton-Hill said: "We have a great working relationship with the team at Fresh and the work we have done with them so far this year for our future events and exhibitions has been really valuable. 

"Brother is a forward-looking brand so we need to ensure our events and exhibitions presence keeps up with this. The creative team at fresh have always impressed us with what they turn out and this project so far as been no exception to this."

Katie Mather, head of business development at fresh, said: "We have always had a great working relationship with the Brother team. This latest piece of work has really given us the opportunity to join up our design, events and exhibitions divisions to create a really strong strategy and bed of creative ideas for us to develop with the team at Brother for the future events and presence at exhibitions. 

"The Fresh team really come into their own when they can work as a true extension of our clients’ teams and this is the way we have been fortunate enough to work with the team at Brother and its been a really positive and well received process." 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Expert offers advice on unusual dietary requirements

Expert offers advice on unusual dietary requirements

Food and allergen specialist explains why you should take every allergy request seriously.

New 3,000 capacity venue Magazine London launches with big name events

New 3,000 capacity venue Magazine London launches with big name events

North Greenwich venue opens its doors with high-profile industry events announced for Autumn 2019.

Events industry can combat climate change in two key ways, says UN officer

Events industry can combat climate change in two key ways, says UN officer

As people take part in global climate strikes ahead of Monday's UN Climate Change Summit, how can the events industry play its part?

New global executive creative director for 2Heads

New global executive creative director for 2Heads

Latest appointment for the agency will oversee the expansion of creative and design teams.

How voice recognition is changing the industry

How voice recognition is changing the industry

Voice technology is about more than playlists and weather reports - wayfinding is helping to show just how useful the tech is.

'Overtourism does not really exist, it is a media creation'

'Overtourism does not really exist, it is a media creation'

Professor Dimitrios Buhalis explains why there's no such thing as overtourism, just bad management of destinations.

Bruges to open new convention centre in 2021

Bruges to open new convention centre in 2021

Famous Portuguese architect has made natural daylight a top selling point of the new city-centre venue.

BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

LATEST JOBS