British Athletics signs up to e-learning course on sustainable sports events

British Athletics is one of the first to sign up to an e-learning course on implementing sustainability in sports events, created by Positive Impact and AISTS, a not-for-profit foundation formed by the International Olympic Committee (IOC).

British Athletics sign up to e-learning course on sustainable sports events
British Athletics sign up to e-learning course on sustainable sports events

Stuart Attwell, senior co-ordinator for competitions, told C&IT that ever since British Athletics brought its event management back in-house last year, the organisation has been striving to take more control over the social, economic and environmental impact of its annual events.

British Athletics stages three major indoor and three major outdoor events per year, each attracting between 5,000 and 15,000 daily spectators, along with any additional events secured through bids.

The Sport Sustainability E-learning course comprises four modules covering The Business Case for Sustainability, The ISO 20121 Management System, Reporting and Impact Assessment.

Attwell said: "It’s a new area for us but we recognise the long-term value of sustainable events management and the cost savings it will produce for our business. Many sports federations are still paying lip service by promising, for example, to plant trees as part of their major event bids. We’ve moved away from these superficial gestures to install real cultural change within British Athletics."

British Athletics started the online course following the Sainsbury’s Anniversary Games, which took place at The Stadium Queen Elizabeth Olympic Park from 26-28 July.

Positive Impact managing director Fiona Pelham added: "Ensuring that the legacy of sustainability in sporting events is continued beyond London 2012 is vital to achieving our vision of a sustainable events industry by 2020.

"We are delighted to have helped to provide the framework for this course and hope that organisers of sporting events will embrace this opportunity to improve the sustainable credentials of their activity."

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