Numark in Vietnam

Numark wanted to highlight current trends in the pharmaceutical industry and give delegates the opportunity to engage with the senior management team at its international conference in Hanoi, Vietnam in April 2013.

Pre-event planning

Independent high-street pharmacy Numark reappointed W&O Events to oversee its international conference in Hanoi, Vietnam, which took place in April 2013. The previous event was held in New Delhi in 2011 and for this event, Numark once again wanted a destination that was slightly off the beaten track.

Objectives

Numark wanted to highlight current trends in the pharmaceutical industry and give delegates the opportunity to engage with the senior management team and key stakeholders, as well as showcasing new tools for the sector.

Challenges

There was only one airline operator offering direct flights to Vietnam from the UK, but six weeks before the event, Numark decided to opt for a different one, as it felt that it needed more flexibility. The non-stop operator only flew from Gatwick and Numark felt that flights from Heathrow would be more convenient for the majority of delegates.

Solution

Switching airline operators resulted in an increase in flying time from 12 to 17 hours, but agency W&O helped smooth this process, including securing lounge passes to manage waiting times. Delegates arrived on a Saturday and had a welcome dinner at the Sofitel Legend Metropole hotel. A morning conference the next day was followed by a city tour of Hanoi, and a full-day conference was held on the Monday. The following two days included an overnight trip to Halong Bay and a gala dinner at the Temple of Literature.

Client verdict

"We wanted this to be a great experience and W&O delivered on all fronts," says Lynne Armstrong, director of marketing at Numark. "We achieved a very high level of engagement."

Post-event analysis

Evaluation forms were filled in at the event at the end of various sessions and an online questionnaire was sent out after the event, with very positive feedback from delegates.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS