The four-day event for automotive brand Fiat, which was organised by events production agency Karavelle, attracted more than 160 dealers and around 80 journalists to the Wiltshire estate.
On arrival journalists were greeted by a collection of giant tepees and luxurious bell tents set up next to Longleat House and invited to drive the new cars in the exotic surroundings of the Safari Park’s African Village and big cats’ enclosures.
Following a barbecue lunch in the tepee, guests were invited to try out Fiat’s new advanced traction control system off-road in an area of the estate covered in tall grass.
The journalists were also able to stay at the nearby Bishopstrow House and Spa Hotel in Warminster, which is owned by Longleat.
Longleat’s sales manager, Anna Walton, said: "Fiat wanted to emphasise the car’s appeal to the family market and felt we were the perfect location to reflect that in an adventurous and fun way.
"Longleat’s ability to provide space for the glamping themed site in such a prominent position, combined with access to our famous safari park and grounds made us an ideal choice for such a large event.
"The fact we are also able to accommodate guests in our nearby country house spa hotels enables us to offer our corporate clients a huge amount of flexibility and for them to tailor their event to the specific needs of their customers.
"As part of the event we also provided access to Longleat for all the attendees and gave them family passes to return at a later date."