The Photography Show will take place for the first time from 1-4 March 2014 and is aiming to attract amateurs, professionals and retailers in the photography industry. It will offer interactive features for consumers, with conferences and events for trade and retailer attendees. More than 50 companies have committed to exhibit.
Matthew Pierce, head of photography at Future, organiser of the show, said: "We have been overwhelmed by the market support and the positive reaction to our plans to create a vibrant event packed full of great content for the pro, trade and enthusiast alike.
"Having major manufacturers such as Nikon and Olympus so quickly commit to The Photography Show is a ringing endorsement for our event blueprint. We’re looking forward to welcoming more partners as the outbound sales campaign gets underway."
Nikon UK Group marketing manager Jeremy Gilbert added: "The Photography Show is the ideal platform for Nikon to engage with its customers; to give them the opportunity to see and experience new product and be inspired by Nikon.
"We’re particularly excited by the fresh new approach to an industry show that incorporates some exciting new ideas and consumer-friendly activities that allow us to reach a wider audience. As a key event in our calendar this year, Nikon will be looking to secure a major presence at the show to reflect the hugely successful ‘I am Nikon’ brand campaign."
Olympus national marketing manager Mark Thackara said: "Olympus has signed up to The Photography Show in a big way. Future has a brave and exciting plan to bring fresh faces to the NEC in March with some innovative and comprehensive attractions. We plan to complement the existing plans with some interactive action of our own. We can't say too much at the moment but the aim will be to keep people entertained and engaged."
The exhibition aims to showcase the latest photography products and accessories, plus a hands-on studio suite and themed areas including a Wildflower Garden to ensure all subject interests are fully catered for. More activities will be announced in coming months, including details of a major gallery exhibition.
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