'Science of Events' survey launches

A 'Science of Events' survey on corporate events has been launched by The Science Museum to find a 'formula' for the perfect event.

'Science of Events' survey launches
'Science of Events' survey launches

The survey, designed by caterer Jackson Gilmour and the Science Musuem, is aimed at anyone who has attended a corporate event.

Questions will range from what motivates someone to attend an event in the first place to the importance of the venue and how much wine is "enough". The data gathered will be used to "construct an evidence-based equation for the perfect event". 

Jackson Gilmour operations director Francis O’Hagan said: "To my knowledge, research on this scale has not been attempted before. We are looking forward to sharing our findings with event organisers, venue teams and suppliers all over the capital.

"Everyone who completes the survey will be entered into a draw to win a bespoke lunch for six prepared by us."

The 'Science of Events' survey is online until the end of October. It forms part of the broader Science of Events project, which also includes focus groups with industry experts in the autumn and a large-scale 'Event Lab' event in 2014. 

The Science of Events team is keen to hear if there is something that isn’t covered in the survey.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Helicopters over Hawai'i - the best venues, hotels and activities

Helicopters over Hawai'i - the best venues, hotels and activities

A six-day account of aerial adventures across Kaua'i, O'ahu and Hawai'i in A Diary of a Delegate.

TRO appoints two experiential specialists

TRO appoints two experiential specialists

Agency welcomes Sulmaan Ahmad as head of strategy and Simon Patel as creative director.

'Push the boundaries - if someone says something can't be done, I'll find a solution'

'Push the boundaries - if someone says something can't be done, I'll find a solution'

A-List 2019: Matt Culverhouse, chief executive of TEN6 Creative.

In pictures: IMEX 2019

In pictures: IMEX 2019

The annual industry gathering took place from 21-23 May at Messe Frankfurt in Germany.

TEN6 Creative brings in new client services director

TEN6 Creative brings in new client services director

Oliver Morgan joins agency after 10 years with Gold Key Media and will be 'instrumental' to continued growth.

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

A-List 2019: Kylie Davies, account director & general manager, emc3.

Behind the glitz at award ceremonies

Behind the glitz at award ceremonies

UKSV's Neil Coombes takes us through the planning and setup process for the AA Hospitality Awards

First New York location for etc.venues

First New York location for etc.venues

Venue specialist also adds Chancery Lane location to its London portfolio, with both to open later this year.

Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

LATEST JOBS