Previously vice president of operations EMEA, Wall is making the move to build the agency’s presence within the industry, as well as strengthen relationships with suppliers and partners across the EMEA region.
BCD M&I’s EMEA managing director Andrew Perolls said: "Matthew is a well-known face to many in the events industry. Our supplier and partner network helps us deliver such an exceptional pan-European service, and Matthew is ideally suited to develop those key relationships and ensure that we are continuing to meet customer needs."
Wall added: "I’ve had a great time leading the operations team over the past few years, and now I’m looking forward to working more closely with our supplier set and other partners in group air, venues, destinations and DMCs. Relationships, collaboration and partnership are at the heart of the events industry, after all."
In addition to his work with suppliers and partners, Wall will be the agency’s marketing and communications lead in the EMEA region.