Video social network Vine has vast meetings industry potential, says Cvent

Event services company Cvent has tipped video social networking site Vine for meetings industry success.

Vine in action on an iPhone
Vine in action on an iPhone

Vine allows users to take quick six-second video clips on their phones which can be published in real time. The idea is to create a succinct message.

Cvent's Thomas Yohannan said that six seconds might not seem like a lot, but it may be enough to get those in the meetings industry thinking about how it might impact what they do.

"While companies may spend marketing dollars to create awareness, videos can generate buzz via sharing. More importantly, they can be published in real time. It also forces the organiser to be more creative and selective in the content pushed out, in the same vein as Twitter," he added.

According to recent stats by Onavo Insights, Vine has grown its monthly active users by more than 50% in just two months, while other video-sharing apps like Viddy and SocialCam have experienced a gradual decline month over month.

Vine managed to capture 2.66 percent (up from 1.77 percent) of the iPhone market share, with a continuous upward trajectory.

Yohannan namechecked the The Tribeca Film Festival, which started a new competition in April, #6SECFILMS, that tasks filmmakers to submit their best six-second Vine film.

"Much like Twitter, creativity will play a big factor. The possibilities for incorporating mobile video into a meeting/event is positive since it’s a method of social sharing that helps to expose the meeting/event to a wider audience. However, the uniqueness of the tool lies in the idea of combining clips from various users. This opens up the creative stream of content to the entire audience," he added.

Yohannan concluded that, although new to the meetings and events industry, Vine is creating an environment that is in line with the organizer’s needs and wants. "Engagement is the operative word. Not all marketing is necessary marketing, but 6 seconds does offer a new avenue to create more customer touch points, as well as more anticipation and participation," he added.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
What will be the top destinations for events and incentives in 2020?

What will be the top destinations for events and incentives in 2020?

Global DMC Partners reveals 2019 destination rankings as well as its hotlist for next year.

Avantgarde London hires creative duo

Avantgarde London hires creative duo

The agency's new creative team has worked with clients including BMW, Oreo, Visa and HSBC.

Case study: Mercedes-Benz Vans roadshow

Case study: Mercedes-Benz Vans roadshow

Immersive roadshow uses an expanding, custom-built trailer to house VR, AR and MR experiences.

Hire Space Awards 2019 winners: The full list

Hire Space Awards 2019 winners: The full list

Comedian Robin Morgan led the ceremony at the National Gallery recognising the UK's best venues and event organisers.

15 entertainment ideas for corporate events

15 entertainment ideas for corporate events

All ideas should be sensory, memorable and participatory, says Mauri Gomez of Eventos Barcelona.

LinkedIn launches face-to-face meetings tool

LinkedIn launches face-to-face meetings tool

Online networking platform's event-organising feature marks its first step into the physical meetings market.

Why wellness isn't just for delegates

Why wellness isn't just for delegates

From taking time to see the sights to apps that help your sleep patterns, Top Banana's Ian Cooke has some wellbeing tips.

7 lessons for event planners from... Brexit

7 lessons for event planners from... Brexit

We asked industry figures what the Brexit process has taught them about planning and executing big events.

Inntel hires new head of business travel

Inntel hires new head of business travel

Senior appointment will manage business travel operations teams and mentor the agency's business travel consultants.

5 ways to bounce back from travel sickness

5 ways to bounce back from travel sickness

Wellness expert John Ayo shares his health tips to make sure you and your event don't have to suffer.

LATEST JOBS