Motivaction's profit decreases by 19%

Difficult trading conditions and squeezed margins led to a decline in profits for The Motivaction Group in 2012.

Motivaction Group's profit decreases by 19%
Motivaction Group's profit decreases by 19%

Gross profit for 2012 decreased by 19% from £3.1m to £2.5m and turnover was down by 17% from £6m to £5m. Operating profit also saw a decline from £100,000 in 2011 to £65,000 last year.

Profit after tax increased from £649,000 in 2011 to £683,000.

Motivaction’s directors also noted that a number of clients increased their average spend in 2012 and this trend is expected to continue throughout 2013.

Managing director David Buxton said: "We do not believe in standing still so The MotivAction Group is always seeking ways to improve our business and exceed expectations. 2012 was focussed on setting up a number of different areas for the business ready for 2013.

"We invested in recruitment, which once completed will see an increase of eleven staff across the sales and client services teams to continue to delight our clients. This is of the utmost importance – our returned post project client questionnaires indicated that 100% of respondants would use us again. We want that trend to continue.

"We are also making The MotivAction Group a great place to work by moving to brand new offices and shaping them as The Creative Enterprise Hub – where we intend to run a series of events, seminars and open days. Coupled with that we continue to invest in technology to improve our service and our efficiency. 
  
"The MotivAction Group has also continued its investment in sustainability and social responsibility. The past 12 months have seen a period of consolidation following years of high achievement and we will continue to embrace sustainable solutions to meet today’s needs and tomorrow’s challenges."

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