Grass Roots' report forecasts 6% growth in European market in 2013

A Grass Roots Meetings and Events' report has shown that confidence is slowly returning to the European meetings market.

Grass Roots' Alan Newton
Grass Roots' Alan Newton

The mid-year report shows that growth remains strongly linked to geography and market positioning.

The North-South divide in the UK and mainland Europe was shown in the report, with average DDR in London rising to just under £70 while in the North West of England it remains below £35 from a high of £46 back in 2008.

Only the four-star DDR rates in London and the South East, along with the five-star DDR rates in the Midlands, have increased above 3%.

Elsewhere, DDR in Berlin’s five-star market has grown by 23% on 2012.

Paris continues to be the most expensive city outside of Switzerland with average DDR rates reaching €147.50, a 7.66% growth on 2012.

Athens continues to be the biggest loser, with DDR rates reducing by almost 15% in the four-star market and 11% in the five-star market.

Key trends identified by Alan Newton, global supply chain director at Grass Roots Eventcom (and the report’s author), include that hub destinations are very popular, there is less rate negotiation on rates and more flexibility from hotels to provide concessions and added value to contract quicker.

Newton also cited greater client demand for the same dates, reducing availability. Client lead times are slowly beginning to increase, especially for larger events.

"It’s a consistent message", said Newton. "There is room to be optimistic, but as ever performance is variable according to geography and the point in the market at which you are seeking to operate. At a unit level, reliability, flexibility and technical innovation are where the focus needs to be."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

How coronavirus will affect financing in the hospitality sector

How coronavirus will affect financing in the hospitality sector

The best course of action for any borrower is to find out what flexibility there is, says legal expert James Stripe.

LIVE UPDATES: Uruguay's Carrasco airport becomes drive-in cinema

LIVE UPDATES: Uruguay's Carrasco airport becomes drive-in cinema

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Listen to C&IT's new podcast RSVP

Listen to C&IT's new podcast RSVP

Guests reveal their best experiences and react to anonymous industry confessions in our first-ever podcast for event and travel professionals.

Why Copenhagen is the perfect destination post-pandemic

Denmark's capital is walkable, clean, sustainable – and most importantly, happy

Can biosecurity teams save events?

Can biosecurity teams save events?

The industry will need a range of biosecurity measures if physical events are to return soon, says Smyle's Matt Holliday.

'We miss exhausted grins, red-eye flights and bad coffee': 15 love letters to events

'We miss exhausted grins, red-eye flights and bad coffee': 15 love letters to events

Industry insiders share what they miss most about live events while they are stuck at home.

Hong Kong Convention Centre holds first event since lockdown

Hong Kong Convention Centre holds first event since lockdown

The venue put stringent hygiene measures and body temperature screening in place to hold a three-day exhibition.

One day left to enter the C&IT Awards Americas

One day left to enter the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

5 ways events are adapting to coronavirus restrictions

5 ways events are adapting to coronavirus restrictions

Marketing budgets remain intact for 75% of companies, finds research by event agency Pico.

Trio of agencies to run events at Birmingham 2022 Commonwealth Games

Trio of agencies to run events at Birmingham 2022 Commonwealth Games

DRPG, TBA and Outdoor Places Unusual Spaces among the companies running creative services for the international event.