The NFL American Football league returned to London with an event on 2 July to promote the Pittsburgh Steelers match against the Minnesota Vikings at Wembley Stadium on Sunday 29 September.
The venue was chosen due to its close proximity to the Houses of Parliament, with Steelers quarterback Ben Roethlisberger being known as ‘Big Ben’. The star was photographed and filmed on Parliament Square in-front of the iconic landmark.
A round-table event was held at the nearby QEIICC. Sue Etherington, commercial director, The QEIICC said: "Organisers often forget that we have a range of smaller meeting rooms and a media suite that can be hired for intimate briefings, training sessions and meetings. So we were pleased that the NFL selected us."
The Queen Elizabeth II Conference Centre caters for events from 40 to 1,300 delegates for a plenary session and up to 2,500 in total capacity. The Centre offers 29 conference and event spaces across seven floors.
Meanwhile, the 49ers will go into residence for a week at Hertfordshire resort hotel The Grove before their 27 October showdown with the Jacksonville Jaguars, also taking place at Wembley Stadium. They booked the same hotel for the event last year.