The addition is part of First Protocol’s growth strategy, designed to strengthen the agency’s client management and advisory services.
Sheridan-Hayes brings 16 years experience in experiential events and was previously senior account manager at Jack Morton. Mark Riches, FP’s managing director said: "Kate is one of the most experienced and respected professionals in the UK events industry, and we are very excited about the value she will add to First Protocol’s client service offerings."
First Protocol’s chairman Peter Godfrey said: "First Protocol continues to invest in acquiring top talent to support our clients’ brands. Our clients know they can expect exceptional event delivery from First Protocol and this new role will help us to deepen our relationships through the provision of further highly experienced client management and advisory services."
Sheridan-Hayes, who will join the business this month, said: "This new role will allow me to bring my broad experience to First Protocol’s clients and assist in driving their on-going success."
The news comes after the agency underwent an MBO late last year. The agency has discussed key strategies including the consolidation of its expansion into Asia following the opening of its Singapore office in June; regional economic outlooks; expansion opportunities; and the finalisation of the agency’s revised five-year plan.