60 seconds with Simon Hughes

Eventia chair Simon Hughes shares his thoughts on the future of Eventia.

Eventia chairman Simon Hughes
Eventia chairman Simon Hughes
Summer Eventia 2013 has seen a slight drop in numbers year-on-year, particularly on the supplier side. Is this because of the Meetings Show?

Summer Eventia 2013 has attracted 160 delegates and there are more buyers, although we still need to do further analysis. I’m not sure what effect the Meetings Show has had – if any. I think some suppliers may have chosen The Meetings Show over this event, but I have no concrete evidence of this. 

As an association, we stopped doing a hosted buyer scheme because we’d get people signed up, but they wouldn’t turn up. Because it was free, they didn’t see any value in it. This is the model of The Meetings Show, but I hope it works because it is a new initiative.

I still think having something in the UK that is dedicated to education, as Eventia is, is important. Wrapping seminars and education into something like Confex is laudible, but I’m not sure it offers the same experience. Imex was brilliant this year, but Confex had a lot of educational seminars with only a few people there.

There were a few Tweets about the price of Summer Eventia – is it too pricey?

The event is competitively priced and the early bird rate of around £300 for a two-day event is pretty good. We are never complacent about it. As with ever year we will look at the length, format etc. and discuss how to move the event on.

What is next for Eventia - a new name?

The big challenge for us will be the consolidation of Eventia and the IVCA. We will still run the Eventia Awards this year but in January 2014 we will have a new association with a new name and a new board. It might worry some people because it will be a big association and we will position ourselves as an integral part of the creative industries. The live events industry is very fragmented and diverse and it needs to become less fragmented.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Expert offers advice on unusual dietary requirements

Expert offers advice on unusual dietary requirements

Food and allergen specialist explains why you should take every allergy request seriously.

New 3,000 capacity venue Magazine London launches with big name events

New 3,000 capacity venue Magazine London launches with big name events

North Greenwich venue opens its doors with high-profile industry events announced for Autumn 2019.

Events industry can combat climate change in two key ways, says UN officer

Events industry can combat climate change in two key ways, says UN officer

As people take part in global climate strikes ahead of Monday's UN Climate Change Summit, how can the events industry play its part?

New global executive creative director for 2Heads

New global executive creative director for 2Heads

Latest appointment for the agency will oversee the expansion of creative and design teams.

How voice recognition is changing the industry

How voice recognition is changing the industry

Voice technology is about more than playlists and weather reports - wayfinding is helping to show just how useful the tech is.

'Overtourism does not really exist, it is a media creation'

'Overtourism does not really exist, it is a media creation'

Professor Dimitrios Buhalis explains why there's no such thing as overtourism, just bad management of destinations.

Bruges to open new convention centre in 2021

Bruges to open new convention centre in 2021

Famous Portuguese architect has made natural daylight a top selling point of the new city-centre venue.

BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

LATEST JOBS