In Pictures: Summer Eventia 2013

Lord Digby Jones kicked off Summer Eventia yesterday (1 July) with a discussion on how the events industry is adapting to change.

Summer Eventia 2013: The 'new normal' for events
Summer Eventia 2013: The 'new normal' for events
  • Summer Eventia 2013

    Summer Eventia 2013

  • The secret location was revealed as Fazeley Studios

    The secret location was revealed as Fazeley Studios

  • Asian and Caribbean fusion food was served

    Asian and Caribbean fusion food was served

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Speaking at the ICC in Birmingham, Lord Jones, a former trade minister, said: "The twenty-first century is going to have a new norm like no other. If the eighteenth and nineteenth centuries belonged to the UK, and if the twentieth belonged to the US – the twenty-first belongs to Asia and Brazil.

"In 2010, David Cameron said that the events industry is fundamental to the rebuilding and rebalancing of our economy. It contributes £115bn and employs 2.6m people. Not may sectors create growth like the UK events industry."

In the panel session that followed, Smyle’s managing director, Rick Stainton, said: "We know what our customers want because we ask them. And I don’t think that everyone does that. The recession created a change – it changed what customer the wanted.

"Before, a lot of organisations were not strategic with their event spend and it wasn’t recorded or monitored. If you are not recording those changes, you are going to miss a trick."

Summer Eventia 2013 runs until 2 July at the ICC Birmingham. This year’s event has seen an increase in buyers, although a drop in delegates overall from 170 in 2012 to 160 this year.

An evening reception was held at a secret location last night, which was revealed as Fazeley Studios.

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