Visa's Jane Franses will discuss Britain's competitiveness as an global events destination alongside Visit Scotland's Neil Brownlee and Kim Myhre, managing partner of the Brand Experience Group and former George P Johnson CEO.
The events programme also includes an opening plenary from Lord Digby Jones and speakers from BSI, Smyle and RPM.
Summer Eventia runs from 30 June to 2 July at the ICC Birmingham.
Simon Hughes, chairman of Eventia, said: "The original concept for this panel session changed following feedback from the APPG inquiry into the competitiveness of the UK events industry.
"We wanted to reflect the themes of the inquiry in a final thought piece at Summer Eventia. A recent report from the World Economic Forum ranked the UK as 138 out of 139. The UK has a lot of good stuff to offer and the Olympics demonstrated that, but there are real barriers that prevent us from competing as a major business tourist destination."