The event, which will take place on 8 July, will take place following The Meetings Show UK (London’s Olympia from 9-11 July) Association Day.
The buyer event, The London, Up Your Street, will welcome ‘hundreds’ of buyers for a street party-themed networking reception.
Tracy Halliwell, Director of Business Tourism & Major Events at London & Partners, said: "We are proud to be partnering with The Meetings Show UK on this brand new international event taking place in London. As the official CVB for the capital, we are dedicated to attracting and delivering events for London such as World Islamic Economic Forum in October and European Society of Cardiology in 2015. The Meetings Show UK will provide a platform for London to showcase its unrivalled events landscape once again a year on from the Games. The London, Up Your Street event at one of London’s most celebrated markets is a fitting tribute to the capital’s heritage and demonstrates the extreme versatility and flexibility for events in London."
Steve Knight, Event Director at The Meetings Show UK, said: "The London, Up Your Street event marks the start of The Meetings Show UK’s networking programme, and our partnership with London & Partners has been pivotal in bringing it to life. Leadenhall Market is a superb venue which will provide a fantastic backdrop to this high profile evening, which will bring together hosted buyers already in attendance at the Association Day as well as those preparing to attend the main show when it opens on 9th July. It is a fantastic start to the networking and a wonderful welcome to our guests in London."