Scottish Enterprise and Glasgow City Marketing Bureau (GCMB) developed www.glasgowmajorevents.com following consultation with the city’s tourism industry.
The site – which was officially unveiled by projecting it onto Scotland’s largest cinema screen, the Glasgow Imax – aims to help tourism operators identify and capitalise on business opportunities arising from Glasgow’s hosting of major events, such as the Mobo Awards or the Commonwealth Games.
It has been built to support users from front line staff to proprietors and managers across the city’s restaurants, hotels, visitor attractions, retailers, tour operators and the night-time economy such as pubs and clubs.
Glasgow attracts 2.2 million visitors each year who generate £578 million for the local economy with many travelling from across the UK and overseas specifically to attend major events such as Celtic Connections, Glasgow Film Festival, Glasgow International Comedy Festival, Piping Live and the World Pipe Band Championships.
A key feature of the site is the events timeline, which provides an overview of the city’s major events landscape and allows businesses to view what events are coming to Glasgow and when.
Additionally, tourism operators will be able to tap into training and contract opportunities, learn more about routes to sponsorship and funding support, view case studies of how other companies are preparing to be more responsive to the city’s visitors and connect via the site’s dedicated social media channels.
Councillor Gordon Matheson, leader of Glasgow City Council and chair of Glasgow City Marketing Bureau, said: "The creation of www.glasgowmajorevents.com is the result of industry feedback. It’s what the city’s tourism businesses and organisations have told us they need to better engage with major events and it will absolutely be of benefit to them.
"Using this site, businesses will be able to identify and plan for the many opportunities that major events taking place in Glasgow present – from competing for contracts and accessing visitor information to engaging event organisers directly and developing partnerships – all with the aim of improving their bottom line.
"It’s also an innovative resource for event organisers. To our knowledge it’s the first site in the UK that will allow them to select venues based on the experiences they offer and not just how big they are or how many people they can cater for, which we believe will become the new industry standard.