Glasgow launches events website ahead of Commonwealth Games

Glasgow has launched a 'major events website' to support the city's tourism businesses ahead of the 2014 Commonwealth Games.

Glasgow's riverside
Glasgow's riverside
The online portal, which launched yesterday (20 June), is designed to help tourism businesses in Glasgow benefit from major events taking place in the city.

Scottish Enterprise and Glasgow City Marketing Bureau (GCMB) developed www.glasgowmajorevents.com following consultation with the city’s tourism industry.

The site – which was officially unveiled by projecting it onto Scotland’s largest cinema screen, the Glasgow Imax – aims to help tourism operators identify and capitalise on business opportunities arising from Glasgow’s hosting of major events, such as the Mobo Awards or the Commonwealth Games.

It has been built to support users from front line staff to proprietors and managers across the city’s restaurants, hotels, visitor attractions, retailers, tour operators and the night-time economy such as pubs and clubs.

Glasgow attracts 2.2 million visitors each year who generate £578 million for the local economy with many travelling from across the UK and overseas specifically to attend major events such as Celtic Connections, Glasgow Film Festival, Glasgow International Comedy Festival, Piping Live and the World Pipe Band Championships. 

A key feature of the site is the events timeline, which provides an overview of the city’s major events landscape and allows businesses to view what events are coming to Glasgow and when.

Additionally, tourism operators will be able to tap into training and contract opportunities, learn more about routes to sponsorship and funding support, view case studies of how other companies are preparing to be more responsive to the city’s visitors and connect via the site’s dedicated social media channels.

Councillor Gordon Matheson, leader of Glasgow City Council and chair of Glasgow City Marketing Bureau, said: "The creation of www.glasgowmajorevents.com is the result of industry feedback. It’s what the city’s tourism businesses and organisations have told us they need to better engage with major events and it will absolutely be of benefit to them.

"Using this site, businesses will be able to identify and plan for the many opportunities that major events taking place in Glasgow present – from competing for contracts and accessing visitor information to engaging event organisers directly and developing partnerships – all with the aim of improving their bottom line.

"It’s also an innovative resource for event organisers. To our knowledge it’s the first site in the UK that will allow them to select venues based on the experiences they offer and not just how big they are or how many people they can cater for, which we believe will become the new industry standard.


Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
You don't need tech to immerse people

You don't need tech to immerse people

You don't need expensive technology to engage audiences, says Karin Kadin of Brands at Work.

DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

How the industry has changed for venues

How the industry has changed for venues

Director of Lane End Conference Centre reflects on changes to meetings and events since venue opened in 1969.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

Why organisations need a mental health champion

Why organisations need a mental health champion

Forward-thinking companies need to address mental health according to advice from Ashfield Meetings & Events and SPARK THINKING.

New London office and senior hires for Seventa Events

New London office and senior hires for Seventa Events

Three new team members join the agency at its new Tobacco Dock headquarters.

Why good lighting at events is so important

Why good lighting at events is so important

Rob Myer, managing director at Light Fantastic, explains why theatrical expertise is helpful for lighting events.

Inspirational Venues & Events hires operational director

Inspirational Venues & Events hires operational director

Inspirational Venues & Events has appointed Amina Bentamoune as operations director.

LATEST JOBS