Corporate summer events to return, but 83% have not yet booked

Londonlaunch has hailed the return of the corporate summer party after a survey of 3,000 corporate event organisers showed that most will hold summer events, but the vast majority have not yet booked.

Corporate summer parties are back on, according to Londonlaunch
Corporate summer parties are back on, according to Londonlaunch

Some 55% of respondents said they were planning on staging an event this summer, but 83% said they have not yet booked. Exactly 84% of those who are not planning an event would re-consider if something interesting and cost-effective came along

"After a belt-tightening and washed out summer in 2012, not to mention an all-consuming global event that chased most corporations out of central London, the summer party is back," said Will Broome, CEO of Londonlaunch.

"Whether it’s a morale-boosting staff party, client entertainment or an opportunity to attract new business, face-to-face activity is once again recognised as the best way to do it. The extended reach and legacy that social media now offers enhances this notion exponentially." 

Tina Benson, managing director at Team Tactics, added: "A large car manufacturer have just celebrated their achievement with a spectacular day out in London including a high speed Thames cruise and a trip to the top of the Shard. Total spend was £35,000 on 24 staff members, considerably higher than the average staff event."

Londonlaunch.com surveyed 3,000 corporate event organisers.

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