Mini appoints Black Tomato for incentive

Mini has appointed The Black Tomato Agency to organise an incentive trip to Arizona.

Mini appoints Black Tomato for incentive
Mini appoints Black Tomato for incentive

The three-day sales incentive trip to Arizona is for Mini's top 45 dealers. The trip has a top secret itinerary and will take place in December.

The Black Tomato Agency organised an incentive for Mini in February to Miami. The event's theme was 'Another Day, Another Adventure' and involved travelling from Key West to South Beach by open-top jeep, speedboat, jet skis and stretched hummers.

Elliott Grant, head of client services at The Black Tomato Agency, said: "We’re absolutely delighted to be selected again to run the flagship Mini incentive for the second year running. Mini’s got a fantastic brand and with the huge increase in work we’re doing in the automotive industry, it’s a great fit for Black Tomato.

"Mini really give us the opportunity to be creative and we always try to offer them something different in their programmes that they’re not getting anywhere else, while maintaining the firm focus on their brand throughout the itinerary.

"We’re very excited about the upcoming Arizona trip and look forward to working with the Mini team again and on future projects."

Virgin Media and The Pampered Chef recently appointed The Black Tomato Agency to run a series of incentives.

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