Kelly joined CI Events in July 2012 after two years as global sales director for Melia Hotels International. Prior to this, Kelly spent four years as head of marketing at Zibrant.
Talking exclusively to C&IT, Kelly said: "The time was right to strike out on my own and be my own boss. I will be looking to use my marketing and sales experience in the representation arena."
Other events industry professionals to start-up on their own include Paul Andrews, who left BMW to start his own consultancy in April, and Zibrant's Debra Nightingale who set up Black Boot Communications in March.