British Airways' downsizes hospitality offering

British Airways is downsizing its corporate hospitality offering in favour of experiential events.

British Airways' events budget cut by 15%
British Airways' events budget cut by 15%

One of British Airways' events teams will be cutting one experiential event in December as a result of a 15% budget cut. 

The airline is also running corporate hospitality events on a smaller scale in 2013. It has reduced its corporate hospitality at the Wimbledon Championships and will no longer be providing hospitality at horse-racing days such as Royal Ascot and the Epsom Derby. 

The decision to move away from corporate hospitality follows a successful experiential events campaign during the London 2012 Olympics. Future events include Taste of London 2013 and Silent Picturehouse, which is in partnership with BAFTA.

In 2014, the airline's annual international conference for senior management will move to Edinburgh for the first time from London, where it has traditionally been held near Heathrow or Gatwick airport. Around 320 delegates will attend the one-day conference and gala dinner. 

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