Universal World Events launches audience engagement team

Universal World Events has appointed an eight-person audience engagement team, which will be led by Joanne Brook.

Universal World Events launches audience engagement team
Universal World Events launches audience engagement team

Brook, who has been with the agency for 15 years, has been promoted to head of engagement.

The team is based at Universal World Events’ global head-quarters in Ashby De La Zouch, alongside the company’s UK event delivery and venue finding teams.

Brook’s new position will see her work with Universal World Events staff to promote a range of engagement tools and solutions to both new and existing clients, a strategy that has already been instrumental in recent business development successes.

Brook said: "For a long time, we have delivered impactful events by creating highly engaging experiences.

"The rapidly evolving digital world presents all sorts of new and exciting opportunities to take this to a new level and we want to make sure our offer, which encompasses communication, creative, production and digital services, is at the forefront of the market."

Graham McIntosh, global managing director, said: "The perception of us in the market place is that we excel at logistics and take pride in the meticulous and detailed planning of an event.

"This is true; however for a long time now we have also been ensuring creative ideas and thinking are delivered in an impactful and cost-effective manner.

"The launch of our engagement team is a natural step and will allow more of our clients to benefit from effective message delivery, achievement of event objectives and ultimately a better return on their investment."

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