Danone reports five-fold increase in events

Danone Baby Nutrition has reported a 483% rise in the number of events it organises year-on-year.

Danone reports five fold increase in events
Danone reports five fold increase in events

In 2012, the group, which includes brands such as Cow & Gate and Aptamil, organised 75 events and this has increased to 400 in 2013.

The group has seen a decrease in the size of its events, but a rise in regionalised and shorter events to support delegates facing increasing pressures on time and finances. 

Danone Baby Nutrition's next event will take place at Chelsea Football Club. The two-day partner conference is expected to attract 150 consultants involved in the pre-natal sector.

Danone is also planning an annual incentive trip for 300 employees in December to either Copenhagen or Brussels.

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