C&IT's Hybrid Live helps event organisers overcome 'cannibalisation anxiety'

In an industry first, C&IT live streamed a 20-minute showcase of hybrid event technology through its website from RSA House in London yesterday (6 June).

Event planners overcoming cannibalisation fears as C&IT hosts hybrid event at RSA House
Event planners overcoming cannibalisation fears as C&IT hosts hybrid event at RSA House

Hybrid Live showcased the versatility of hybrid event technology and discussed the challenges and concerns facing event planners, such as cannibalisation.

C&IT viewers were able to submit questions and comments on Twitter via #HybridLive.

The event was presented by Tim Barrett-Jolley of RSA House and David Yates, RSA House's technical director of recursive AV.

Alex Bridges, founder of Wavecast Pro, who watched online, said: "The event had good content and it was nice to see that event organisers are getting over the cannibalisation anxiety. It's exciting to see the RSA – as a venue – embracing this trend and they are clearly well ahead of the game. By illustrating their competence and by investing in all the infrastructure required I applaud them. Many venues I come across are still being exploitative with their pricing just to provide connectivity for delegates."

Event organiser William Thompson from Gallus Events also watched online. He said: "Embracing hybrid and a digital element within your events can have significant benefits for organisations. For member-focussed events in particular, a digital element allows members to engage with the content in the way they want to. Also having a digital element opens up the potential to engage and earn from a much wider audience."

C&IT will publish a three-minute highlights video of the event next week.

Did you watch online? Tell us what you think below or take our online survey on hybrid events.

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