Heineken will host 200 trade customers from the north-east at the Northumberland Plate Festival on 29 June and 150 for the Summer Cup at Uttoxeter Racecourse on 30 June.
A lunch for 500 guests will be held at the John Smith's Cup Day at York Racecourse on 13 July.
More than 600 trade customers from the south-east will be invited to Brighton Racecourse for the Festival of Racing featuring the Brighton Mile on 7 August.
Heineken is also planning a series of golf days this summer for around 40 to 50 partners at venues including Stoke Park in Buckinghamshire.
Heineken is now planning its hospitality events for the next Uefa Champions League and the Heineken Cup.