State of the Industry: more than a quarter of clients demanding ROI

Just over a quarter (27%) of clients are demanding that agencies prove the ROI of events, according to C&IT's State of the Industry report.

State of the Industry: C&IT this week reveals top 50 agencies ranking
State of the Industry: C&IT this week reveals top 50 agencies ranking

Published in C&IT’s June print edition, out this week, our research reveals that while a distinct minority - four agency respondents - said that none of their clients asked them to provide financial measurement of their events in 2012, the remainder said that a varying proportion of corporates were asking them for proof of ROI.

Client-side event planners are also increasingly demanding that agencies incorporate social media into their event, with an average 26% of clients asking for platforms such as Twitter, Facebook and Linkedin to be used before, during and after events.

More than 40% of those corporate event planners surveyed said that they handled more events in 2012 than in 2011.

Budgetary constraints continue to be the biggest challenge for agencies, with 59% of respondents listing the issue as their biggest challenge.

For more insights into the UK’s events landscape, read the State of the Industry report in this June's print issue, which ranks the UK's top 50 agencies by event-based turnove. Stay tuned to citmagazine.com to find out who takes the top spot in 2013.

Beyond our print coverage, C&IT will be publishing exclusively online further analyses and features examining topics including technology, sustainability and the Olympic effect.

Our State of the Industry: Diagnosis Unstable report is here.

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