State of the Industry: more than a quarter of clients demanding ROI

Just over a quarter (27%) of clients are demanding that agencies prove the ROI of events, according to C&IT's State of the Industry report.

State of the Industry: C&IT this week reveals top 50 agencies ranking
State of the Industry: C&IT this week reveals top 50 agencies ranking

Published in C&IT’s June print edition, out this week, our research reveals that while a distinct minority - four agency respondents - said that none of their clients asked them to provide financial measurement of their events in 2012, the remainder said that a varying proportion of corporates were asking them for proof of ROI.

Client-side event planners are also increasingly demanding that agencies incorporate social media into their event, with an average 26% of clients asking for platforms such as Twitter, Facebook and Linkedin to be used before, during and after events.

More than 40% of those corporate event planners surveyed said that they handled more events in 2012 than in 2011.

Budgetary constraints continue to be the biggest challenge for agencies, with 59% of respondents listing the issue as their biggest challenge.

For more insights into the UK’s events landscape, read the State of the Industry report in this June's print issue, which ranks the UK's top 50 agencies by event-based turnove. Stay tuned to citmagazine.com to find out who takes the top spot in 2013.

Beyond our print coverage, C&IT will be publishing exclusively online further analyses and features examining topics including technology, sustainability and the Olympic effect.

Our State of the Industry: Diagnosis Unstable report is here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

Why organisations need a mental health champion

Why organisations need a mental health champion

Forward-thinking companies need to address mental health according to advice from Ashfield Meetings & Events and SPARK THINKING.

New London office and senior hires for Seventa Events

New London office and senior hires for Seventa Events

Three new team members join the agency at its new Tobacco Dock headquarters.

Why good lighting at events is so important

Why good lighting at events is so important

Rob Myer, managing director at Light Fantastic, explains why theatrical expertise is helpful for lighting events.

Inspirational Venues & Events hires operational director

Inspirational Venues & Events hires operational director

Inspirational Venues & Events has appointed Amina Bentamoune as operations director.

How to exceed expectations rather than budgets

How to exceed expectations rather than budgets

'The element of surprise costs no more than the predictable,' says Steve Pinnock of Performance and Event Management.

8 activities in Hong Kong and Macao

8 activities in Hong Kong and Macao

Sip cocktails, visit the Big Buddha on Lantau Island or ride rollercoasters in the 'Pearl of the Orient'.

LATEST JOBS