The information follows analysis of more than 1 million customer internal meeting room bookings.
Key findings from the analysis include:
· Internal room bookings are evenly spread across the course of the working week. This is in contrast to external weekday venue bookings which remain concentrated on mid-week. With an average external venue price differential of 25/30% for mid week versus lower priced, low demand Monday and Friday, this highlights the real necessity for organisations to make full use of internal space.
· The average number of delegates is five and average meeting duration is three hours.
· 9% of internal meetings booked include food and beverage (F&B) through internal or external catering providers.
· In addition to normal food and beverages, 0.5% of bookings were used for full private dining events.
· Unsurprisingly, boardroom style is most popular room layout for internal meetings at 87%.
· 88.5% of bookings into rooms with videoconferencing facilities are solely for videoconferencing. While this demonstrates that they are being used effectively, an average of just 6% of internal space has such facilities.
Jim Quintrell, the agency’s head of account management for meetings and events, said: "By gathering data, understanding trends and examining what meetings are being forced externally by a lack of availability, you can avoid unnecessary external venue spend.
"Reconfiguring floor space around demand, for example, can help optimise internal space and thus reduce costs."