Cvent has experienced strong demand in the region and is looking to aggressively grow the business internationally, while also providing better support for its existing UK client base of nearly 250 companies.
Cvent has facilitated meeting and event bookings in Europe through its Cvent Supplier Network since 2008 and has experienced strong demand in the region.
The Europe, Middle East and Africa (EMEA) market is the second largest for event management software, following North America, accounting for 30% of the £18.5bn global market, according to recent research conducted by Frost and Sullivan.
Brian Pirkle, manager of Cvent’s London office, said: "The Cvent platform has been leveraged to book a large variety of meetings and events in Europe as the region has increasingly embraced booking automation.
"Investing in Europe by opening a London office and hiring a dedicated team to reach more organisers and expand our roster of suppliers will position us to seize the enormous growth opportunity the market presents."