Smyle wins World Islamic Economic Forum contract

Smyle has been appointed to organise the ninth World Islamic Economic Forum (WIEF), taking place in Europe for the first time in October at Excel London.

Matt Margetson, Smyle
Matt Margetson, Smyle

Smyle has been appointed as the lead agency in the delivery of the technical production, exhibition and event management for the event following a three-way pitch.

The three-day event will take place from 29-31 October 2013 and is expected to attract more than 1,500 international delegates.

Matt Margetson, creative director at Smyle, said: "This is a very exciting time for Smyle as we see our client portfolio extend with this prestigious event. The event capitalises on all the in-house departments at Smyle ensuring continuity of the messaging, design and creative together with providing numerous efficiencies and adding value across the delegate experience. "

David Pegler, CEO of Excel London, said: "We are delighted that WIEF has chosen London and Excel as host for their forum – the first time it has been held outside Asia and in a non-Muslim country. I also look forward to welcoming Smyle back.

"We have a strong track record in hosting high profile events where global decisions are discussed and made face to face by world leaders. London is a natural choice for events of this stature and always attracts record numbers of delegates, so as a venue and a city we are very much looking forward to working with them to ensure that the World Islamic Economic Forum is their best to date."

"The WIEF is an annual event that is currently in its ninth year and brings together world and business leaders from the Muslim and non-Muslim World to meet and network by building bridges through business. The Forum is expected to attract world leaders, industry experts and game changers who will also discuss business and economic opportunities in the region."

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