Ignite shares NBA House and technology experience at ISES event

Event agency Ignite's Ru Barksfield has told an ISES audience about the challenges in creating NBA House during the Olympics, which featured innovative technology.

Ignite's Ru Barksfield at ISES Creative Play
Ignite's Ru Barksfield at ISES Creative Play

NBA House, which hosted corporates including Cisco and American Express, was erected in Covent Garden during the London 2012 Olympic Games and featured live events and technology.

Barksfield, who is operations director for Ignite, addressed the 65 delegates on his experience of tackling a brief, finding a unique venue in London and delivering an event that not only engaged thousands of attendees but had an online reach of more than one million.
 
The discussion detailed how his business sourced a non-corporate venue for the brief – a traditional gymnasium in the heart of Covent Garden; and the ability to create rich and engaging technology content to ensure the legacy of the event.

Visitors to the venue could take part in experiential NBA activities including handspan comparisons to professional players and basketball 'shootout' competitions. A Cisco booth also featured, with live trivia contests using video conferencing.

The VIP area, sponsored by corporates including American Express and Cisco, welcomed VIPs from the NBA league. It overlooked the main arena and featured a bar, a business area with computers and a shoe polishing machine.
 
The 'ISES Talks Creative Play' took place in the Whitechapel Art Gallery, which featured an art installation. Catering was prepared by Smart Hospitality.

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