The first dealership event this month will take place at Crathorne Hall in Yorkshire on 10 May for around 65 guests who will be given the opportunity to test drive a range of Jaguar models. The venue will be decorated with Jaguar's branding.
Four other similar events will take place at a Jaguar show room in Leicester and at three restaurants in Preston, Maidstone and Wakefield.
For the the third year, Jaguar is also sponsoring Clerkenwell Design Week from 21-23 May in London for architects and the UK design industry. This year it will showcase a car model that has been specially built for the event, following a student design competition at the Royal College of Art. The festival attracts Jaguar's target demographic and the aim of the student competition is to engage a younger audience.
Also, the Heritage Motor Centre motor museum in Gaydon, Warwickshire, will host 25 local CEOs in June for a meeting following test drives in a range of Jaguar and Land Rover vehicles.