Jaguar to run series of dealership events

Jaguar will host five experiential dealership events throughout May to launch the new F-Type model, organised by Grass Roots.

The first dealership event this month will take place at Crathorne Hall in Yorkshire on 10 May for around 65 guests who will be given the opportunity to test drive a range of Jaguar models. The venue will be decorated with Jaguar's branding. 

Four other similar events will take place at a Jaguar show room in Leicester and at three restaurants in Preston, Maidstone and Wakefield.

For the the third year, Jaguar is also sponsoring Clerkenwell Design Week from 21-23 May in London for architects and the UK design industry. This year it will showcase a car model that has been specially built for the event, following a student design competition at the Royal College of Art. The festival attracts Jaguar's target demographic and the aim of the student competition is to engage a younger audience.

Also, the Heritage Motor Centre motor museum in Gaydon, Warwickshire, will host 25 local CEOs in June for a meeting following test drives in a range of Jaguar and Land Rover vehicles.

Grass Roots has a three-year contract with Jaguar to run its b2b and b2c experiential events programme. Last month Jaguar launched its new F-Type at the Ricoh Arena in Coventry

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