Olympics boosts Seasoned Events profits by 583%

Seasoned Events has announced a 583% growth in 2012's pre-tax profits, spurred on by a busy Olympic period and Jubillee and royal wedding-related business.

Olympics helps Seasoned Events to 583% profit leap
Olympics helps Seasoned Events to 583% profit leap
The event and catering company’s unaudited pre-tax figures for 2012 were up to £553,000 from £81,000 despite turnover dipping from £6.5m in 2011 to £5.5m in 2012.

Seasoned Events managing director Colin Sayers said that the results are the best since the pre-recession years and higher than the pre-tax profits achieved in 2008.  
 
He added that 2012 ‘s success was partly due to the Olympics. He said: "Sales were lower than expected in the early part of the year; however we benefited from London 2012 with several lucrative contracts and events and our post-Olympic sales spiked to ensure that our sales were as high as they have been since 2008."

A successful business model was credited for the success. "It has allowed us to improve the quality of our offer, invest in our product and increase the size of our team whilst still offering value for money to our clients and exceeding the KPI targets for our venue partners. Furthermore we have still been able to continue our commitment to fundraising and our green initiatives," added Sayers.

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