C&IT European Agency Forum kicks off with AstraZeneca's global events director

The C&IT European Agency Forum opened this morning (25 April) with a speech from AstraZeneca global events director Joanna Lawlor.

Radisson Blu Stansted
Radisson Blu Stansted
More than 35 European agencies are attending the forum, which is taking place at the Radisson Blu Stansted and continues tomorrow.

Lawlor's plenary session discussed the ways agencies could improve relations with clients.

Later today, George P. Johnson's Gareth Dimelow will reveal how to integrate social media into events effectively and Rodolfo Musco, president of Meetings and Events, will focus on creative meeting management.

Tomorrow, delegates will hear from Sledge's strategy director Jonathan Edwards on a session titled: 'Aristotle, Goebbels and the new space race: A brief history of experience-led branding'.

To close the event, David Ball, CEO of Brand Fuel, will share business tips for agency success.

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