Teradata Ecircle's head of marketing, Lucy Hudson, aimed to attract high quality speakers, as discussed in C&IT’s Profile interview last year. The event will feature a keynote address from the 2012 Olympic Games chairman Lord Sebastian Coe will feature as well as a talk from Matthew McGregor, the so-called 'backroom Brit' who helped Obama to his second term as US president.
An international delegate list of more than 800 marketing professionals, CMOs and digital marketers will attend the event, which has an itinerary including an International Strategy Day, updating delegates on product changes and roadmaps for Teradata’s product portfolio.
Volker Wiewer, vice president of Teradata Ecircle International, said: "Connect 2013 will give marketers across the globe the chance to really grasp how they can seamlessly integrate data and insight into their on-going marketing management as well as the potential to significantly increase their return on marketing investment with the newly integrated portfolio that Teradata Ecircle can now offer.
"Our speaker list is testament to the continued success of our Connect series of conferences as well as the quality content and insight these events offer marketers across the globe from both EMEA and APAC."
Teradata Ecircle was previously known as Ecircle.