The launch of the group was announced at a Failte Ireland Business Tourism Unit briefing, held earlier this month at the Aviva Stadium.
Speaking at the briefing, Dan Flinter, chairman of Fáilte Ireland's Business Tourism Forum, emphasised that Ireland is extremely well placed to be marketed as a business tourism destination.
"Ireland has always been a good fit for business tourism across all sectors – conferencing, incentive and corporate meetings," he said. "As an industry we need to adopt the Team Ireland approach - promoting a culture of collaboration will be Ireland’s strength in winning business in the future."
Fáilte Ireland also said it will continue to focus on winning international events.