John was previously chief operating officer of Big Concerts, one of South Africa’s top international concert promoters. He brings with him a wealth of experience in attracting and negotiating contracts with artists as well as a sound knowledge of the ticketing market.
In the newly created role, John will be responsible for overseeing and developing the sales activity within the concerts, events and ticketing sector and to position The Hydro, and the wider SECC campus, alongside the best premier live entertainment venues internationally.
The Hydro will officially open for business on 2 September 2013.
John Sharkey, chief executive of the SECC, said: "John brings particular expertise in the areas in which we perform and has a proven international track record of building successful relationships in the concert and ticketing business. He will play a major part in our commitment to make The Hydro a top five world arena."
Langford added: "The City of Glasgow, the SECC complex and of course the iconic and soon to be completed Hydro present so many exciting opportunities in the live entertainment and event space. I am looking forward to the manner in which the skyline and the face of events in the city are about to change."