Swift comes from experiential agency, Sledge, after nine years where she worked on a wide range of experiential events and conferences across both consumer and corporate clients including GSK, Npower, BBC and Mizuno.
Tina Morris, managing director of events, commented that this appointment comes at an interesting and buoyant time for Adding Value. "We have had an extremely positive start to the year and are currently recruiting across the agency, having recently made several significant new appointments," she said. "We are particularly excited about Karen joining us as her breadth of experience and dynamic personality is exactly what we are looking for as we go forward."
Adding Value are delivering, between April and June, 12 projects for clients including Peugeot, Vodafone, Canon, Kaspersky Lab, BT, Lease Plan and Adams Phones.