As part of Jeremy Hunt, the Secretary of State for Health's year of action on dementia awareness, the Healthcare Innovation Expo includes a dementia community.
MCI UK's Petersfield office curated the Dementia Village which is made up of a number of private, commercial and community spaces including: a home and garden, a village green, health and care services, a school, a high street and a town hall complete with stage.
Within this space there is a community of people with stories to tell about dementia. The aim is to demonstrate that people can ‘live well with dementia’.
MCI creative director, Dom Garner, said: "We are delighted that the Department of Health has commissioned MCI UK to curate the Dementia Village. We already have delivered a number of congresses for Alzheimer’s Disease International (ADI) and being able to contribute to the Dementia Village is a tremendous honour.
Hunt added: "The Innovation Expo is a fantastic way to bring together the brightest and best in healthcare, helping to drive forward innovation to ensure the health service is the best it can be. I hope that many will find the interactive dementia village useful in helping to raise awareness and understanding of what life with dementia is like, and learn how to help someone with the condition."