Pre-event planning: UK lingerie retailer La Senza needed a suitable venue for a conference following it recent takeover by Middle Eastern retail group Alshaya. The event needed to bring together store managers and senior executives to allay redundancy fears, reiterate the new focus of the company and showcase the latest product launches.
The Radisson Blu Edwardian Heathrow was chosen for its proximity to a major airport, its pricing structure and its expertise in organising corporate events. With more than 70 meeting rooms and several large conference spaces, the venue was the ideal choice for a company needing space for a series of presentations meetings, and product launches.
Challenges: Most of the event organisation was carried out by the hotel's own conference team, making the process straightforward. Delegates were mainly local and coaches transported them to and from the venue. Eight attendees who were flying in from further north stayed in executive rooms.
Solution: Events agency CTMS Travel put in an initial inquiry to the venue, but the hotel's conference team took over the organising from then on.
As the focus was about bringing people together to allay fears and discuss La Senza's new direction, it was important for the event to have an unwinding element, too.
Tea and coffee were served from 9am to 10am in the hotel's plush foyer, before the main two-hour meeting in the Royal Suite, which included presentations, discussions and a short catwalk show modelling the latest Christmas range.
A traditional Christmas lunch was then served from noon onwards followed by further refreshments at 4pm.
Post event analysis: The event was a huge success. Delegates were wowed by the opulence of the hotel and it did much to improve staff productivity in the event's aftermath.
Berni Moir, brand marketing manager at La Senza, says: "The venue was perfect. Delegates loved it - it was a real treat for them to get out of their stores for the day, catch up on business and just enjoy themselves."
Company: La Senza
Event: Christmas conference and meeting
Group size: 80
Agency: CTMS Travel
Date: 8 November 2012
Venue: Radisson Blu Edwardian Heathrow Hotel