Evans, who has spent 14 years working in the hotel and conference venue sector, has been brought onboard to shift perceptions of the NEC as just an exhibition space and push its live event and conferencing credentials.
His key responsibilities include overseeing the NEC’s conference and live events sales strategy; growing business with existing and prospective clients.
He joins the Birmingham events and exhibitions venue from Newcastle Gateshead Initiative, where he was senior business tourism manager. His CV has seen him work at venues including Q Hotels, Manchester ICC and Edinburgh ICC.
Evans said: "In spite of our continued successful delivery, we’re not currently recognised for our conferencing and live events capability and it’s a perception we want to change."
He will report to business development director Chris Hartley, who added: "We have 33 dedicated conference rooms offering flexible space, as well as 20 inter-linking halls which essentially provide a blank canvas for innovation and creativity.
"Coupled with our unrivalled service from our dedicated conference and events teams and unsurpassed connectivity at the NEC which includes 20,000 parking spaces at the centre of an extensive transport network, the package is truly unique. With Adrian’s appointment we’re now in a position to maximise our opportunities and get that positive message out there."